Your Google Ads are spending.
They should be earning.
I help e-commerce brands fix underperforming Google Ads campaigns, cut wasted spend, and build paid search into their strongest acquisition channel.
I’m a freelance Google Ads consultant who works directly with online brands — whether your Shopping campaigns have plateaued, Performance Max is burning budget, or you’re scaling and want to build it right. No agency layers. No account managers. Just a specialist with nearly ten years in this.
In paid search
Monthly budgets
You work with me
A track record in e-commerce paid search
Google Ads specialism
E-commerce accounts
Managed ad spend*
Average client tenure*
A specialist, not an agency layer
Five reasons brands keep paid search in my hands.
01
A decade, one focus
Nearly ten years of Google Ads experience, focused specifically on e-commerce and product-based businesses.
02
You deal with me
From the first call through to monthly reports — no handoffs, no rotating account managers.
03
Aligned incentives
I’m paid to get you better results, not to spend more of your budget. Independent advice, no platform bias.
04
Three ways to work
A focused audit, ongoing account management, or coaching your team — whatever makes sense for you.
05
Plain-English clarity
You’ll always know exactly what’s being done and why — no jargon, no vague reports.
Ready when you are
Tell me what’s going on with your account — I’ll be straight about whether I can help.
Three ways we can work together
Most clients start with an audit — then we figure out what makes sense from there.
S/01
Google Ads Audit
Independent review
A structured, independent review of your account. I find where budget is being wasted, what’s underperforming and why — and give you a clear, prioritised action plan.
S/02
Ongoing Management
Monthly retainer
I take ownership of your Google Ads strategy and execution. Optimisation, testing, reporting — handled. You stay focused on running your business.
S/03
Coaching & Training
Build in-house capability
Your team manages the ads; I make them significantly better at it. Practical, account-specific coaching that builds real capability — not just theory.
deep in e-commerce paid search
Nearly a decade in Google Ads. Built for e-commerce.
When you work with me, you get me — not a team, not a junior, not a rotating set of account managers. Every recommendation, every optimisation, every report comes from someone who’s been deep in e-commerce paid search for nearly ten years.
Specialist, not generalist
Google Ads is all I do — not social, SEO and email on the side.
Commercial first
I prioritise by impact — quick wins first, structural improvements second.
A small roster by design
Exceptional work for a handful of brands beats mediocre work for many.
What clients say
Went from a 180% ROAS to 340% in 90 days after a full account restructure.
Name, Title
Fashion · Brand
We’d been running Google Ads for two years before the audit. We had no idea how much we were wasting.
Name, Title
Fashion · Brand
Tell me what's going on with your Google Ads
I’ll be straight with you about whether I can help, and what kind of engagement would actually make a difference.