Work across e-commerce paid search
A snapshot of the kind of engagements I take on, by sector and service. Filter to find what’s closest to your situation.
Audit
Fashion · DTC
Wasted-spend audit
Full structural review of a plateaued Shopping account; identified budget leaking on non-converting queries.
Management
Beauty · Skincare
Account restructure
Rebuilt campaign architecture and PMax oversight on an ongoing retainer for a scaling skincare brand.
Growth
Consumer electronics
Growth intensive
Mapped unit economics and the 3 highest-leverage levers to scale beyond a profit plateau.
Coaching
Homewares · In-house team
Team upskilling
Six-session programme taking an in-house marketer from basic to confident, account-specific management.
Audit
Supplements · Health
Post-agency review
Independent assessment after parting ways with an agency — clear picture of the account’s real state.
Management
Furniture · Retail
Lower-margin scaling
Profit-first strategy for a 15% margin retailer where volume bidding was quietly eroding returns.
Growth
Founder-led brand
Team upskilling
Commercial view across markets — where to scale, where to hold, and how attribution distorts the picture.
Coaching
Founder-led brand
Founder coaching
One-to-one coaching for a founder running their own account — stop guessing, start deciding deliberately.
Audit
Homewares · Scaling
Pre-scale audit
Foundations check before a significant budget increase — make sure the structure can take the weight.
Tell me what's going on with your Google Ads
I’ll be straight with you about whether I can help, and what kind of engagement would actually make a difference.