Nearly a decade in Google Ads. Built for e-commerce.
I’m a freelance Google Ads consultant with close to ten years of experience in performance marketing. My focus is e-commerce — helping online brands stop wasting budget and turn paid search into a channel they can rely on for growth.
You work directly with me — start to finish
I work independently. That means when you work with me, you get me — not a team, not a junior, not a rotating set of account managers.
Every recommendation I make, every optimisation I run, every report I write comes from someone who’s been deep in e-commerce paid search for nearly a decade. That’s the whole point of working with a specialist directly.
How I got here
I’ve spent close to ten years working in performance marketing, with Google Ads as my core specialism. Over that time I’ve worked with e-commerce brands across a wide range of categories — from early-stage D2C businesses scaling their first campaigns to established retailers managing complex multi-market accounts.
I’ve managed ad budgets from €3,000 to €80,000 per month, built accounts from scratch, rebuilt accounts that had grown dysfunctional over years of mismanagement, and helped in-house teams go from basic to genuinely sophisticated in their approach to paid search.
Earlier in my career I worked [at agency / in-house / across both] — which gave me a broad view of how e-commerce businesses of different sizes and stages think about paid media. That context is useful: most of the mistakes I help brands fix are the same whether you’re spending €10k or €100k a month.
How I work
Before I look at your account, I want to understand your business. What are your margins? How does your customer acquisition funnel actually work? What does 'a good month’ look like? These questions matter — the right strategy for a 40% margin skincare brand is completely different from the right strategy for a 15% margin furniture retailer.
I start with an honest assessment of the current state. I’ll tell you if your account has fundamental structural problems. I’ll tell you if the issue is with your feed, your landing pages, or your offer — even if those aren’t things I fix directly. And I’ll tell you if your previous setup wasn’t doing what you thought it was.
From there, I prioritise by commercial impact. Quick wins first, longer-term structural improvements second. I don’t recommend changes for the sake of activity.
What you get with a specialist, directly
/ focus
All I do is this
Nearly ten years of e-commerce paid search — not a generalist who also runs social, SEO and email.
/ formats
Hands-on execution
Across every major format: Search, Shopping, Performance Max, Display and Demand Gen.
/ access
You speak to me
No account managers, no handoffs, no „let me check with the team”.
/ aligned
Fixed fee
I’m not incentivised to spend more of your budget — my interests are aligned with yours.
/ pattern
I know how accounts
In practice, not just in theory. I’ve seen the same patterns across dozens of accounts.
A small roster by design
Most clients stay 12+ months — not because I lock them in, but because the work is ongoing and the results justify it.
Tell me what's going on with your Google Ads
I’ll be straight with you about whether I can help, and what kind of engagement would actually make a difference.