Questions, answered

Most e-commerce clients start with an audit — it’s the lowest-risk way to understand what’s actually happening in your account. From there, some ask me to fix it (management), others run with the findings themselves, and some add coaching to upskill their team in parallel. There’s no fixed path; we decide together on the discovery call.

E-commerce brands spending roughly €3,000 to €80,000+ per month on Google Ads — typically a founder or marketing lead whose account hasn’t kept pace with the business. Sectors I’ve worked across include fashion, homewares, health, beauty and consumer electronics.

You work with me directly — from the first call through to monthly reports. No account managers, no handoffs, no juniors learning on your budget. I keep a small client roster by design so I can do exceptional work for a handful of brands.

A structured review of every layer of your account: campaign architecture, bidding and budget allocation, keyword and match-type logic, Shopping and Performance Max setup, ad copy and extensions, audiences, attribution and landing-page match. You get a prioritised written report and an optional walkthrough session.

No agency layers and no platform bias. My fee is fixed, so I’m not incentivised to spend more of your budget — my interests are aligned with yours. And paid search is all I do, specifically for e-commerce, not one of five channels I dabble in.

Revenue, ROAS, CPA and profit — the numbers that matter to your business — explained in plain English. Not a PDF of impressions and Quality Scores without context. You’ll always know what’s being done and why.

An audit is a one-off. Management is an ongoing monthly retainer — most clients stay 12+ months because the work is continuous and the results justify it, not because they’re locked in. Coaching typically runs over 4–8 structured sessions. [📌 Add your minimum engagement terms here.]

Book a free discovery call. Tell me what’s going on with your account or what you’re trying to build. I’ll be straight with you about whether I can help, and what kind of engagement would actually make a difference.