Audit, manage, or upskill — there's no fixed path.
I offer three core services and one specialist add-on. Most e-commerce clients start with an audit, then we figure out what makes sense. Some move to ongoing management; others take the findings and run with them. Some use coaching to upskill their team in parallel.
Service 01
Google Ads Audit
Find out exactly what’s working, what isn’t, and what to do about it.
A deep, structured review of your account. I look at every layer: campaign architecture, bidding strategies and budget allocation, keyword coverage and match-type logic, Shopping and Performance Max setup, ad copy and extensions, audiences and remarketing, attribution, and how well your landing pages match your ads.
You get a clear, written report with specific findings and prioritised recommendations — ordered by the likely commercial impact of fixing them. Not a generic best-practice checklist. An honest account of what’s actually going on in your specific account.
Problems it solves
ROAS is declining and we don’t know why.
We just parted ways with our agency and want to understand the account’s state.
We’re about to increase budget and want the foundations solid first.
Who it’s for
E-commerce brands spending €3,000+/month who suspect budget is being wasted, aren’t confident in their setup, or want an independent second opinion before scaling.
What you get
A prioritised written report: fix now, improve over time, leave alone.
Honest take on whether to optimise or rebuild your structure.
Quick wins — budget being wasted right now you can reclaim.
Optional 60-minute walkthrough with your team.
Service 02
Ongoing Management
Senior-level management of your Google Ads account, every month.
Monthly retainer management of your campaigns. I handle everything: strategy, campaign structure, ad copy, bidding optimisation, feed management, Performance Max oversight, audience building, A/B testing and reporting. You get monthly updates in plain English — not a PDF of metrics without context.
You have a direct line to me. If something changes in your business, promotions or stock — tell me and I’ll act on it. I work as an extension of your team, not a separate external supplier.
Problems it solves
We’re with an agency but feel like we’re not a priority.
Our in-house team doesn’t have the depth to do it at the level we need.
We want someone who understands e-commerce, not just Google Ads in theory.
Who it’s for
E-commerce brands spending €5,000–€80,000+/month who want consistent, senior-level management without the cost or inflexibility of a large agency.
What you get
A well-structured account with strategy mapped to your goals.
Reporting on revenue, ROAS, CPA and profit — not impressions.
Proactive communication — I flag opportunities before you ask.
Continuous optimisation; better month on month, not set-and-forget.
Service 03
Coaching & Team Training
Build real Google Ads capability inside your business.
Structured, practical coaching for in-house marketers who manage — or want to manage — Google Ads. This isn’t a generic course. I work directly with your team, in your actual account, on your specific situation: the strategic layer (what to prioritise, how to structure, how to think about bidding) and the execution layer (how to actually do it, and what good looks like).
Sessions run over video call. I typically work through a structured programme over 4–8 sessions, with homework and account reviews between them. By the end, your team can manage and optimise with confidence — and know when something needs escalating.
Problems it solves
Our manager runs Google Ads but I’m not confident in the quality.
We want to bring paid search in-house — but need proper training, not a YouTube course.
I run our ads myself and want to understand it at a deeper level.
Who it’s for
E-commerce marketing managers or in-house PPC teams who want to get significantly better, founders who run their own accounts, and businesses bringing PPC in-house.
What you get
Practical, applicable knowledge your team can use immediately.
A clear framework for structure, bidding and optimisation.
Confidence to manage proactively, not reactively.
A reference point: session notes, frameworks and a progression plan.
Specialist add-on
E-commerce Growth Intensive
A focused engagement for brands ready to scale — not just spend more.
A structured, short-term advisory engagement for brands moving from „Google Ads is working okay” to „Google Ads is our primary growth engine.” I look beyond the ad account: product margins, conversion rates, average order value, customer lifetime value, and how paid media fits the bigger commercial picture.
This is for brands past the basics who want a clear, commercial view of where the real growth levers are — and a prioritised plan for pulling them.
Problems it solves
Our manager runs Google Ads but I’m not confident in the quality.
We want to bring paid search in-house — but need proper training, not a YouTube course.
I run our ads myself and want to understand it at a deeper level.
Who it’s for
Growing brands with €10k+/month in spend who are profitable but feel they’re leaving growth on the table.
What you get
A clear picture of your unit economics and how paid media fits.
The 2–3 highest-leverage areas for growth, identified.
A prioritised plan across ads, landing pages, offer and attribution.
A framework for sustainable scaling — not „spend more and hope”.
From first call to results
A simple, honest process — no obligation until it’s clearly worth it.
Step 01
Discovery call
We talk through your business, margins, goals and what’s happening in the account today.
Step 02
Assessment
I review the account and tell you honestly whether — and how — I can help.
Step 03
The work
Audit, management or coaching — prioritised by commercial impact, quick wins first.
Step 04
Reporting
Plain-English updates focused on revenue, ROAS and profit. You always know why.
Tell me what's going on with your Google Ads
I’ll be straight with you about whether I can help, and what kind of engagement would actually make a difference.